Circus de Soleil usually has very interesting
posters. This poster that has been done for the Beatles show is the one of the simplest,
yet very effective for it purpose.
Color, size, shape, brightness
and depth are probably the main components of the visual hierarchy here.
Size: First
your eyes go to the word LOVE because of its size
Red contour around the letters
make it stand out because by contour gives a bit of a depth to the darker
letters.
Color: Common color is something that unites two
different groups together there is red color for the figures and scrolls and there
is brown for type
The red is a primary
color and therefore dominant color in this composition that’s why contour is
red and letters are brown if designer would do it otherwise the word LOVE would
shout at you. The red contour guides our eyes to the figures which are
representations of the Beatles
Color is key to making
figures stand out but size and depth also has something to do with the effect
it has on viewer. Figures are closest to the viewer and the one that touches “E”
shifts your attention from the right to the left direction and then through you
out because of the arm and leg position of the first figure and its direction over
all.
Boldness of the
word Beatles would be the next thing which will pop out despite the fact that
it seems farther inside on pictorial plain. Another cue that your eye will go to
the Beatles and not to the Circus de Soleil sign is the direction of the lines
which draw you eyes in and then out from the pictorial plan on the right side: So
you eye can go to CIRCUS DE SOLEIL sign which is closer to you yet smaller in a
size and less bright. When you read “AT THE MIRAGE” what will surprise you that
only from the position below the post it looks slightly farther otherwise it
looks at the same level with Circus de Soleil but due to the lighter color is a
bit lower on hierarchy ladder.
Scrolls stand out because
of the shape and color. The set of stripes
that is the way less bright follows (the red followed by white). The fading
ends of the stripes give impression of depth. The repetition of the scrolls shapes farther
inside of the background gives you final touch of depth.
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