Designers
of this poster play with contrast very nicely. Smurfs pop out perfectly on less saturated background,
so contrast in color makes characters more appealing and interesting. The big
stone is serving as a good background for the title
of the move and as a podium to display Smurfs.
Another
contrasting element is scale characters are quite big compare to buildings and
that also let viewer focus on them rather than on background.
Next
contrast based on opposition of amount of details. Although it is natural that
objects that appear farther have lesser details, in this posters most of the
buildings look quite similar in color and in term of details which makes them
monotone compare to Smurfs. Smurfs have 3D look and have some distinguish belongings
like; glasses, pencil, Scottish outfit and book which makes them stand out and give
some idea about their personalities.
This is the poster for Don’t Move movie. No worries there is
other posters out there that make a better justice to this move, but
this one not the best of them, in my opinion First of all
image neither faded or stands out enough to get the all
spot light ,but there is something wrong with the hierarchy in this
poster anyway, because image and title of the move are
fighting for attention. Poor contrast in size and color cause some
problems.
Contrast in color. Yellow
is contrasting with the red background very badly and make text less
legible. White color is doing better job in term of contrast but use of
size gets in a way in order to design to be successful.
Contrast in size. Names
of the featured stars that are written in white are smaller than
quotes are written in yellow for some reason. Title looks like somebody was typing
the first half of the poster and then change a letters to the
bigger size by mistake, because title doesn't stand alone. I
don’t understand why designer bothered to make such a contrast
in size, because despite the change in size
and effort of designer to embrace some idea
he/she had in mind by not capitalizing the title and not
placing it farther from the rest of the text
it didn't work. Text is all over the place name of the stars typed in
a stairs. Words “don’t move” in the title of the move are not
aligned and under word “don’t” we see text in black. We see contrast on that
poster but it doesn't make poster nether legible nor pleasant to look at unlike the one below.
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